Hauv cov ntsiab lus niaj hnub no ntawm kev sib sib sib raug zoo ntawm kev ua haujlwm thoob ntiaj teb, digital kev hloov kho tsis yog kev xaiv kev xaiv ntxiv lawm; Nws yog qhov tsim nyog rau kev muaj sia nyob thiab kev sib tw.with breakfusts hauv cov thev naus laus zis xws li kev ua lag luam loj, kev ua lag luam ib puag ncig tsis muaj kev hloov pauv. Txhawm rau tswj hwm lawv txoj kev coj noj coj ua hauv nthwv dej no, kev lag luam yuav tsum kho lawv cov tswv yim thiab txhim kho txoj kev ua tiav kom ua tiav.
I. Cov tswv yim xav tau ntawm Digital Hloov Pauv
Txoj kab kev loj hlob ntawm cov lag luam ib txwm muaj los ntawm kev ua lag luam hauv lub ntsej muag ua lag luam sai sai, muaj ntau qhov kev lag luam kev lag luam zoo. Digital hloov, los ntawm cov ntaub ntawv- tsav kev txiav txim siab, thiab kev lag luam nrog lub cav tshiab tawg los ntawm kev loj hlob bottlenecks. Raws li McKiney thoob ntiaj teb lub koom haum tshawb nrhiav, cov lag luam uas tau txhim kho cov kev ua haujlwm tau zoo li 20% -30% nce ntxiv rau cov qhua tuaj yeem hloov kho.
Txawm li cas los xij, cov ntawv hloov digital tsis yog qhov teeb meem ntawm kev ntxiv cov thev naus laus zis tshiab; Nws cuam tshuam nrog kev hloov pauv dav ntawm cov qauv tswj hwm, kev coj noj coj ua, thiab cov qauv lag luam. Cov tuam txhab yuav tsum nkag siab tias Digitalization tsis yog tsuas yog hais txog kev thov cov cuab yeej; it's also about reshaping strategic thinking-shifting from a product-centric approach to a customer-centric one, from experience-driven to data-driven, and from closed operations to open collaboration.
Ii. Cov tub ntxhais kawm qhov ntev ntawm cov tswv yim rov ua haujlwm
1. Cov qhua tuaj noj mov - tus nqi -} Kev Qhia Digital
Lub hom phiaj tseem ceeb ntawm cov kev hloov pauv digital no yog qhov sib txuas ntawm cov neeg siv khoom sib txuas. Cov tuam txhab yuav tsum tau muab cov ntaub ntawv sib xyaw los ntawm ntau cov channel (xws li social media, iot khoom siv, thiab cov ntaub ntawv sib txuas lus) los tsim cov ntaub ntawv qhia raug thiab muab cov kev pabcuam tus kheej. Piv txwv li, kev lag luam muag khoom tau nce siab dua siab dua 30% siv AI pom zoo Algorithms tau txo cov qhua tuaj noj mov los ntawm 50% siv cov neeg siv khoom siv thev naus laus zis.
2. Dag thiab siv tau cov tshuab ua haujlwm
Traditional hierarchical organizations often struggle to adapt to the rapid decision-making demands of the digital age. Cov tuam txhab yuav tsum tau ua kom zoo dua cov saw thiab kev tswj ntau lawm los ntawm cov pab pawg neeg siv hluav taws xob kom ua tiav lub sijhawm los ntawm kev ua haujlwm. Piv txwv, Haiier, dhau ntawm nws "neeg -}} Cov ntaub ntawv me me, tau tawg} Cov ntaub ntawv} Tsav tsheb txhim kho kev tsim kho tshiab
Cov ntaub ntawv tau dhau los ua kev lag luam rau cov cuab tam tseem ceeb tshaj plaws. Tsim cov ntaub ntawv sib koom ua ke platform rau Choj Cov ntaub ntawv Silos hla R & D, ntau lawm, thiab kev muag khoom tuaj yeem qhib cov peev txheej ua lag luam. Piv txwv li, cov tsev nyiaj txiag tau txais kev siv tshuab kawm kom tau txais kev tso cai nce qib ntxiv los ntawm 70% thaum txo kev pheej hmoo. Kev lag luam mob nkeeg tau nrawm kev txhim kho kev tsim tshuaj tshiab los ntawm cov ntaub ntawv tshuaj ntsuam cov ntaub ntawv loj.
III. Cov kauj ruam tseem ceeb hauv kev siv txoj hauv kev
1. Sab saum toj -} qib tsim thiab kev sib nraus
Cov tuam txhab yuav tsum muaj cov kev tswj hwm sab saum toj ua rau kev txhim kho digital lub tswv yim, kom meej meej lub zeem muag, thiab txhawb nqa cov neeg ua haujlwm tag nrho cov neeg ua haujlwm. Piv txwv li, Microsoft, los ntawm nws "Txawb}}} Ua ntej nws lub hom phiaj thiab kev hloov kho software, rov qab ua tiav cov qauv kev pabcuam.
2. Technology Foundation thiab Ecosystem Kev Sib Koom Tes
Xaiv lub thev naus laus zis thev naus laus zis (xws li huab xam, ntug kev sib tw, thiab ntau dua qhov tseem ceeb tshaj plaws yog tsim cov tuam txhab kab ke sab nraud xws li cov tuam txhab thev naus laus zis thiab cov koom haum lag luam. Piv txwv, automakers sib koom tes nrog cov tuam txhab tshuab los tsim cov khoom siv roj carbonational, txo tus nqi R & D thiab ua ntej} phased urpatemat thiab prester}
Cov kev hloov digital yuav tsum zam kom tsis txhob muaj kev nruj, ib qho - loj {{1}- Cov tswv yim. Nws raug nquahu kom pib nrog high {{}} Tus nqi kev pabcuam thiab maj mam nthuav dav thoob plaws txhua qhov chaw ua lag luam. Nyob rau tib lub sijhawm, tsim cov tswv yim agile kom tsis tu ncua kev daws teeb meem los ntawm A / B kev sim thiab cov neeg siv kev tshuaj xyuas tus cwjpwm.
IV. Yav tom ntej saib xyuas thiab cov nyom
Txawm tias muaj peev xwm loj heev ntawm cov kev hloov digital, cov tuam txhab tseem ntsib cov ntaub ntawv muaj kev ruaj ntseg, cov txuj ci tsis txaus, thiab thev naus laus zis. Piv txwv li, EU cov ntaub ntawv tiv thaiv cov ntaub ntawv hauv tuam txhab, thiab cov tuam txhab uas muaj peev xwm ua kom muaj peev xwm ua haujlwm ntau lab)
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Digital Transformation yog qhov kev ua lag luam luam tawm tau zoo, nws cov essence reshound concorate tus nqi tsim los ntawm kev tsim kho hauv thev naus laus zis thiab cov qauv lag luam. Tsuas yog cov tuam txhab uas cov tuam txhab npaj rau kev digitalization thiab puag hloov pauv nrog lub tswv yim qhib yuav muaj peev xwm yeej hauv kev sib tw yav tom ntej. Raws li kev tswj hwm tus kws tshaj lij Paib Drucker hais tias: "Qhov kev pheej hmoo pauv loj tshaj plaws tsis yog hloov pauv nws tus kheej, tab sis ua tej yam raws li cov tub sab yav dhau los." Tsuas yog los ntawm kev coj cov teg num kom tawg los ntawm cov tuam txhab uas tau txais yav tom ntej.